Established houses taking China back in hand
After years of distributors and large local teams, decisions are moving back to headquarters. You need a China brand presence that answers to HQ, without rebuilding a local organization.
CHINA MARKET · BRAND-LED, COMMERCE-READY
Build your brand in China, without building a China team.
We create your brand's voice, content, creators and PR on China's platforms, and run the stores that turn that attention into sales. One team works with your headquarters in Europe; another runs it every day in China.
Request a China brand auditWHO WE WORK WITH
Brands entering China for the first time
You are ready for China, but not ready to build a China team. You need a partner that builds the brand from day one, and opens the store when the time is right.
WHAT WE DO
Your brand in China, built and run as one system.
Brand & content
We define your brand's China persona and voice, and run always-on content on RED, WeChat and Douyin: re-authored for China, not translated.
PR, creators & celebrities
We run media relations, creator and KOL programs, celebrity and ambassador moments, and launches, with sentiment listening throughout.
E-commerce operations
When you are ready to sell, we run your Tmall, RED and Douyin stores without discounting the brand: catalog, pricing, promotions, service and CRM, planned around 618, 11.11 and CNY.
China brand audit & transition
We audit your brand voice, visual system, social, creators, store and current agency, show what is holding the brand back, and plan a handover that protects your data, accounts and calendar.
WHAT MAKES IT WORK
China is not another market. It is another operating system.
A European brand cannot simply be translated into China. It has to be re-authored, then lived every day inside China's platforms.
In EuropeIn China
DiscoveryGoogle, InstagramRED, Douyin
Brand voicepress, magazinesKOLs, KOCs, celebrities, platform communities
Relationshipemail, CDPWeChat private domain, mini-programs, 1:1 service
Contentone global asset setplatform-native, culturally re-authored content
Conversionbrand.com, ShopifyTmall, RED Store, Douyin Store
We don't read China from Europe. We read it from the inside.
Social listening on RED
It showed brand sentiment at a multi-year low before sales moved, and explained a wave of refunds.
Cultural signals
We track which communities actually move a brand: for one Maison, idol fandoms drove 97% of celebrity engagement, not drama audiences.
Weekly competitor teardown
How competing brands launch, gift and promote becomes next week's brief.
Platform policy, read early
New platform mechanics are read before each festival, so the brand never has to defend a price it shouldn't be at.
"Half of this work is knowing something headquarters cannot see from Europe."
China takes two teams, not one.
Europe-side team
Works with your headquarters to protect brand strategy and creative intent, in your language, time zone and approval rhythm.
China-side team
Works natively inside RED, WeChat, Douyin and Tmall, running content, creators, PR, stores and data every day.
A dedicated team of 6 to 12, scaled to the engagement, with weekly and monthly reporting and a review after every campaign and platform peak.
PROOF
A High-jewelry Maison
Luxury
We run a high-jewelry Maison's e-commerce in China, and tripled its sales on a smaller media budget.
3.0xGMV, year on year
−19%Media spend
Papkot
Sustainable packaging
We run Papkot's presence in China end to end: social media, events and commerce.
HOW TO START
Start small. Scale with the brand.
Start with a brand audit
Where your brand stands in China today, what is holding it back, and a plan to fix it.
Start with one module
Content, PR or e-commerce, plugged into your existing agency model.
Take on the full scope
One integrated team running your brand in China end to end.
Tell us where your brand stands in China today.
We'll start with an audit: how the brand reads in China, what's working, and what it would take to grow.