AI-generated illustration of a contemporary European fashion and design showroom

EUROPE & US BRAND EXPANSION

Build your brand where Europe's culture happens.

We place brands inside Europe's fashion and design weeks, festivals, media and creator communities, and run English-language media and creator launches in the US. Built around your goal, delivered on the ground.

Build your Europe plan

WHO WE WORK WITH

Brands launching in Europe

You have a strong product, but no European media, cultural partners or local circles yet. You need to be known, and trusted, from the first season.

Global brands that need local relevance

Europe already knows your name, but reads it as foreign. You need to become part of local culture, not just visible in it.

WHAT WE DO

Brand, PR and partnerships, run on the ground.

PR & media relations

We run your media strategy, journalist relationships, interviews and launches, in Europe's national press and in English-language tech and business media.

Cultural partnerships

We secure partnerships with Europe's design weeks, festivals, sport and artists, and turn standard sponsorship packages into rights built for your brand.

Events & activations

We find the venue and run showrooms, pop-ups, dinners and VIP formats on the ground, during the moments that matter.

Creators & ambassadors

We match you with creators, football stars, artists and celebrities, and run the collaboration from brief to final post.

Stakeholder relations

We open doors to retail groups, distributors, industry associations and institutions, before, during and after the event.

OUR ACCESS IN EUROPE

Exposure is not the same as relevance.

A brand new to Europe doesn't need more impressions. It needs three kinds of access: into the public conversation, into everyday life, and into the right circles. Here is where we can put your brand.

Evening design-week event in a Milan palazzo courtyard

INTO THE PUBLIC CONVERSATION

The cultural moments Europe talks about.

DESIGN & FASHIONMilan Design Week · Milan Fashion Week · Showrooms, restaurants, hotels and cultural spaces across Milan

303,000 Salone visitors from 160 countries, and 1,667 citywide events (Milan Design Week 2025)

Best for: design, fashion and lifestyle brands

FILM & MUSICVenice Film Festival period, at the MOW × Isola Edipo waterfront space · Sanremo Music Festival period · Radio Italia Live · Lucca Summer Festival · Landmark concerts, from city squares to the Fori Imperiali in Rome · Warner Palace · Mare Studio

66.8% average audience share for Sanremo 2025, and 84% among viewers aged 15–24

Best for: mass consumer and youth brands

SPORT & MOTORFormula 1 team partnership opportunities · EICMA

827M Formula 1 fans worldwide, 42% of them women (2025) | 600,000+ EICMA visitors, including 43,000 B2B professionals (2025)

Best for: premium brands courting senior clients; two-wheelers and e-mobility

European street with café terrace, concept store and tram

INTO EVERYDAY LIFE

Where Europeans shop, eat, listen and watch.

RETAIL & CITY TOUCHPOINTSCafés, restaurants, bars and hotels · Supermarkets, department stores, malls and concept stores · Trams, branded vehicles and mobile showrooms

Formats: pop-ups, sampling, product experiences and art installations

Best for: consumer brands launching a product or driving retail traffic

MEDIA & CONTENTMediaset · Radio Italia · MOW and other local editorial and social platforms

12.2M monthly unique users on Mediaset | 6.61M daily Radio Italia listeners

Best for: brands that need a local media voice, not just coverage

ARTISTS & CREATIVE TALENT100+ European and international artists, illustrators, studios and cultural collaborators

Formats: co-branded visuals, packaging, limited editions, retail spaces, exhibitions and content

Best for: brands that want local culture built into the product itself

Private executive dinner in a European salon

INTO THE RIGHT CIRCLES

The people who shape opinion and open markets.

TALENT & AMBASSADORSFootball stars · Singers and actors · Designers · Hosts and journalists

Formats: appearances, co-branded collections, content co-creation, gifting and social posts

Best for: brands that need a recognizable local face in Europe

TECH & BUSINESSVivaTech · Festival dell'Economia di Trento

200,000 VivaTech attendees from 165 countries (2026) | 830+ speakers at Trento, including Nobel laureates and 20 ministers (2026)

Best for: technology, AI, manufacturing and new-energy companies

TRADE & LIFESTYLETUTTOFOOD · RiminiWellness · Destination and city programs such as La Prima Estate

4,000 international buyers at TUTTOFOOD (2026) | 400+ brands and 120 buyers from 36 countries at RiminiWellness

Best for: food and beverage, wellness and fitness brands

Access differs by platform: partner-enabled, project licensing, or to be negotiated. We map it before we promise it. City activations during major events are not official event partnerships.

We start from your goal, not the sponsorship package.

Select

We pick the entry points with real value for your brand, and tell you which are ready and which need negotiating.

Design

We turn standard packages into rights built for you: naming, content, product placement, pop-ups, hospitality.

Deliver

We run creative, production, guests, creators, press and on-site delivery.

Amplify

We carry it into European media and social, back to Chinese platforms where relevant, and into the business conversations that follow.

HOW TO START

Start with one moment. Build from there.

Start with a resource map

Your priority cities, the right moments and circles, and which rights to ask for.

Start with one moment

One showroom, one festival, one launch, done properly.

Build a year-round presence

A phased calendar of moments, media and partnerships across Europe.

Tell us which market, and which audience, matters first.

We'll map the moments, the people and the rights that fit your brand.